In today's fast moving digital environments, it seems that the management in many companies still do not believe in the power of the Internet and in particular the changes in marketing and customer relations that have happened as a result of web 2.0 and the advent of social media Marketing. "Social media Marketing is emerging as one of the most important, if not the most important source of information for the consumer." With over 120,000 blogs written daily and thousands of online forums where customers are openly discussing their satisfaction and dissatisfaction with products and services, we still see company management hiding their heads in the sand and not engaging in conversations with their customers.
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